30 Aug – 01 Sep 2026
Prague Congress Centre, Prague, Czechia

Hosted & Visiting Buyers

PARTICIPATION

300
Event Solutions
2
Business Days
100
% Satisfaction
Aug
30

14:00 – 17:00

Optional City Tour

14:00 – 17:00

Optional City Tour

Prague Castle Walk 14:00–17:00
History, Music & Spectacular Views
Discover the grandeur of Prague Castle area before entering the magnificent Lobkowicz Palace, home to centuries of noble history and priceless treasures. Relax with a drink on a panoramic terrace overlooking the city followed by an optional visit to the palace's remarkable art and historical collections.


Czech Beer Masterclass 14:00–17:00
Pilsner Beer Experience + tapster academy
Experience the story behind the world-famous Czech lager and uncover the secrets of authentic beer culture. Enjoy an immersive Pilsner Urquell Experience followed by a Tapster Academy session, where you’ll learn the art of pouring beer like a true Czech professional.


Prague Food Discovery Tour 14:00–17:00
Taste Your Way Through Prague
Experience Prague through its flavours. Stroll through charming streets while sampling a selection of authentic Czech specialties, local delicacies, and regional products. A delicious journey into the heart of Czech culinary traditions.


Prague E-Bike Panorama Tour 15:00–17:00
The Most Beautiful Views of Prague
Escape the busy city centre and discover Prague from a different perspective. Ride effortlessly on an e-bike through charming riverside paths, historic districts, and scenic hilltops. From the iconic Lennon Wall and Kampa Island to Letná’s famous viewpoints, Prague Castle, Strahov Monastery, and Petřín Hill, this route reveals some of the city's most spectacular panoramas. A perfect blend of sightseeing, fresh air, and unforgettable views.


David Černý Walk 14:00–17:00
Art, Provocation & a Taste of Tradition
Explore Prague through the eyes of its most famous contemporary artist, David Černý. Discover his thought-provoking sculptures hidden across the city before concluding with a visit to the Slivovitz Museum, where Czech fruit spirits and local traditions come to life through a guided tasting.

19:00 – 22:30

Welcome Dinner

19:00 – 22:30

Welcome Dinner

The forum starts with an opening dinner at Hilton Prague Atrium, one of Europe's biggest conference facilities and a central hub for hospitality.

Enjoy drinks with views of the Vltava river, fantastic entertainment, and relaxed networking before starting meetings the next day.

  
Aug
31
Event Day 1

08:30 – 09:20

Onsite Registration

08:30 – 09:20

Onsite Registration

08:30 – 09:20

Welcome Coffee

08:30 – 09:20

Welcome Coffee

09:00 – 09:20

Official Opening of Events Club Forum

09:00 – 09:20

Official Opening of Events Club Forum

09:20 – 10:40

Exhibition

09:20 – 10:40

Exhibition

09:20 – 10:40

B2B Meetings

09:20 – 10:40

B2B Meetings

10:40 – 11:10

Coffee Break

10:40 – 11:10

Coffee Break

11:10 – 12:00

Destination Presentation

11:10 – 12:00

Destination Presentation

12:00 – 13:20

Exhibition

12:00 – 13:20

Exhibition

12:00 – 13:20

B2B Meetings

12:00 – 13:20

B2B Meetings

13:20 – 14:20

Luncheon

13:20 – 14:20

Luncheon

14:20 – 15:20

Panel Discussion

14:20 – 15:20

Panel Discussion

15:20 – 17:00

Exhibition

15:20 – 17:00

Exhibition

15:20 – 17:00

B2B Meetings

15:20 – 17:00

B2B Meetings

17:00 – 18:00

Networking

17:00 – 18:00

Networking

19:00 – 23:30

Networking Dinner Evening & Party

19:00 – 23:30

Networking Dinner Evening & Party

Celebrate the end of a day of meetings at Maj, a unique entertainment destination in Prague's city center.

Kick off the evening with drinks on the rooftop terrace before a night of music, entertainment, great food, and arcade games for a unique networking experience!

  
Sep
01

08:45 – 09:20

Welcome Coffee

08:45 – 09:20

Welcome Coffee

09:20 – 10:40

Exhibition

09:20 – 10:40

Exhibition

09:20 – 10:40

B2B Meetings

09:20 – 10:40

B2B Meetings

10:40 – 11:10

Coffee Break

10:40 – 11:10

Coffee Break

11:10 – 12:10

Panel Discussion

11:10 – 12:10

Panel Discussion

12:10 – 13:30

Exhibition

12:10 – 13:30

Exhibition

12:10 – 13:30

B2B Meetings

12:10 – 13:30

B2B Meetings

13:30 – 14:30

Luncheon

13:30 – 14:30

Luncheon

14:30 – 15:50

Exhibition

14:30 – 15:50

Exhibition

14:59 – 14:59

B2B Meetings

14:59 – 14:59

B2B Meetings

15:00 – 15:00

Networking & Goodbyes

15:00 – 15:00

Networking & Goodbyes

Sep
02
Event Day 2

09:30 – 12:30

Optional City Tours

09:30 – 12:30

Optional City Tours

Prague Castle Walk 9:30–12:30
History, Music & Spectacular Views
Discover the grandeur of Prague Castle area before entering the magnificent Lobkowicz Palace, home to centuries of noble history and priceless treasures. Relax with a drink on a panoramic terrace overlooking the city followed by an optional visit to the palace's remarkable art and historical collections.


Prague Food Discovery Tour 9:30–12:30
Taste Your Way Through Prague
Experience Prague through its flavours. Stroll through charming streets while sampling a selection of authentic Czech specialties, local delicacies, and regional products. A delicious journey into the heart of Czech culinary traditions.


Prague E-Bike Panorama Tour 10:00–12:00
The Most Beautiful Views of Prague
Escape the busy city centre and discover Prague from a different perspective. Ride effortlessly on an e-bike through charming riverside paths, historic districts, and scenic hilltops. From the iconic Lennon Wall and Kampa Island to Letná’s famous viewpoints, Prague Castle, Strahov Monastery, and Petřín Hill, this route reveals some of the city's most spectacular panoramas. A perfect blend of sightseeing, fresh air, and unforgettable views.


David Černý Walk 9:30–12:30
Art, Provocation & a Taste of Tradition
Explore Prague through the eyes of its most famous contemporary artist, David Černý. Discover his thought-provoking sculptures hidden across the city before concluding with a visit to the Slivovitz Museum, where Czech fruit spirits and local traditions come to life through a guided tasting.

Event Highlights

Unique Format

Combination of exhibition & workshop type of events for maximum business satisfaction!

Complete Hosted Buyer Package

Flights, private airport transfers, 3 hotel overnights, daily event transfers and more.

Maximum ROI

Limited out of office time, many new business leads!

Expert Keynote Sessions

Delivering unique insights about the industry’s main challenges

Fully Catered Event

Including coffee breaks, lunches, and a dinner party!

FAM Trips

Benefit from a variety of destination experiences offered by partners & exhibitors.

Hosted & Visiting Buyers

PACKAGES


South Moravia & Brno MICE FAM Trip 

South Moravia & Brno MICE FAM Trip 

South Moravia & Brno MICE FAM Trip 

DAY 1 – 28 August 

Discover the Hidden Gems of South Moravia 

South Moravia is the Czech Republic’s premier wine region, renowned for its historic landmarks, UNESCO-listed sites, cycling routes, and exceptional gastronomy. During this FAM trip, you will experience the best of the region through its food, wine, unique venues, and authentic local culture. 

The tour begins in Vienna, where we will meet you at the airport before heading to South Moravia to explore the beauty of Mikulov and the Lednice–Valtice Cultural Landscape. 

11:00 – Pick-up at Vienna Airport 

12:30 – Lunch and site inspection at Hotel Ryzlink, Mikulov 

14:00 – Cycling tour from Mikulov to Valtice 

16:00 – Site inspection in Valtice 

17:30 – Traditional Moravian evening in the Valtice Underground featuring folk music, local cuisine, and regional wines 

19:00 – Transfer to Brno 

20:30 – Check-in at Grandhotel Brno**** 

Overnight in Brno 

 

DAY 2 – 29 August 

The second day will be dedicated to discovering Brno, the Czech Republic’s second-largest city and an emerging destination for meetings, conferences, and incentive travel. 

After exploring the city centre and its hospitality offerings, we will head to the Brno Reservoir area, where you will experience golf, wellness facilities, and networking opportunities with key regional suppliers. 

08:30 – Hotel site inspection 

09:30 – Guided walking tour of Brno city centre, including a site inspection of Grand Palace Brno***** 

12:00 – Lunch 

13:30 – Visit to the Underground Water Reservoirs (Water Tanks) 

15:00 – Visit and site inspection of Hotel Kaskáda, including a golf introduction lesson 

17:00 – Transfer to Hotel Maximus and site inspection 

17:30 – Presentation of regional partners and venues 

18:00 – Dinner 

19:30 – Networking boat cruise on the Brno Reservoir 

Overnight at Hotel Maximus Resort 

 

DAY 3 – 30 August 

The final day will focus on Brno's largest event and congress infrastructure before departure to Prague. 

09:00 – Visit to the Brno Exhibition Centre 

10:30 – Site inspection of OREA Congress Hotel Brno 

12:00 – Lunch at Courtyard by Marriott Brno 

13:30 – Departure for Prague 

 

 

 

 

Thank You to Our Partners

 Czech Convention Bureau
Prague Congress Centre
AV Media Events
Zátiší Group
Radisson Blu Hotel Prague
DZK Travel
Diplomat Hotel
Lindner Hotels & Resorts
Holiday Inn Prague Congress Centre
OREA
Hilton Prague
Mama Shelter
Maj